Iris Maplewood multifamily building exterior at dusk

Southern California multifamily real estate

Multifamily communities,thoughtfully developed.

Generation Real Estate Partners brings development, asset management, and property operations together to create and steward multifamily communities across Southern California.

DevelopmentAsset managementProperty operations

Why GREP

One team from site acquisition through operations.

Generation Real Estate Partners develops, owns, and operates multifamily real estate in Southern California. Steven Scheibe and Ramin Ghaneeian founded GREP in 2016.

Since its inception, GREP has successfully acquired, developed, and operated several multifamily projects, delivering quality apartment living and high performing investment returns for its partners.

Track record

Completed, stabilized, under construction, and in design.

Seven projects show how GREP approaches site potential, entitlement strategy, construction, and long-term operations across the development cycle.

Project 01

Iris Maplewood

Mix of 2 and 3 bedrooms, TOC density bonus utilization, development finished Q1 2020.

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Iris Maplewood multifamily building exterior

Units

24

Location

Hancock Park and Larchmont Village adjacent, blocks from Paramount Studios — 5122 W Maplewood Ave

GREP involvement

General Partner and Developer: lot assemblage, entitlement, construction management, asset and property management

Property highlights

5th story open-air courtyard, front-façade frosted glass and board-form concrete, balconies in every unit.

Project 02

1344 N Alta Vista Blvd

4-unit to 6-unit conversion, mix of 1, 2 and 3 bedrooms, rehab completed Q4 2019.

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1344 North Alta Vista Boulevard exterior

Units

6

Location

West Hollywood adjacent in Los Angeles

GREP involvement

General Partner: acquisition, construction management, asset and property management

Property highlights

Updated units, large lot, ample foliage, in-unit air conditioning and washer dryers.

Project 03

Pine on Gramercy

Mix of 2 and 3 bedrooms, TOC density bonus utilization, now fully stabilized. Completed in Q3 2023.

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Pine on Gramercy multifamily building exterior

Units

33

Location

Mid City — 861 S Gramercy Place

GREP involvement

General Partner and Developer: lot assemblage, entitlement, construction management, asset and property management

Property highlights

Interior open-air courtyard, underground parking, private balconies, library and gym.

Project 04

The Arthur

Mix of 1, 2 and 3 bedrooms with 5 deed-restricted affordable units. TOC density bonus utilization and ADU bonus.

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The Arthur architectural rendering

Units

35

Location

Fairfax — 806 N Edinburgh Ave

GREP involvement

General Partner and Developer: lot assemblage, entitlement, construction management, asset and property management; currently under construction

Property highlights

Modern finishes with a gym, rooftop lounge, BBQs and dog run.

Project 05

Sands off Sawtelle

100% affordable building under ED1 development incentives. Primarily studio and efficient 1-bedroom units with a few 2-bedroom units.

Sands off Sawtelle architectural rendering

Units

44

Location

Sawtelle — 11418 Missouri Ave

GREP involvement

General Partner and Developer: lot assemblage, entitlement and construction management; currently under construction

Property highlights

One of the first ED1 plans to be entitled and one of the only in a high-resource neighborhood. No parking, communal laundry and a bike room.

Project 06

Martel and Fountain

New construction project utilizing the LA City Mixed Income Incentive Program and Public Benefit Option.

Martel and Fountain architectural rendering

Units

47

Location

Hollywood / West Hollywood border

GREP involvement

General Partner and Developer: lot assemblage, entitlement and construction management; currently in construction

Property highlights

Planned as one of the first projects to utilize the new MIIP density bonus program offered by the City of Los Angeles.

Project 07

Alta Vista — 61

New construction project utilizing the LA City Mixed Income Incentive Program and Public Benefit Option.

Alta Vista 61 architectural rendering

Units

61

Location

Hollywood / West Hollywood border

GREP involvement

General Partner and Developer: lot assemblage, entitlement and construction management; currently in design

Property highlights

Using density bonuses and development waivers offered by the City of Los Angeles MIIP / TOIA programs.